San Francisco's Ghirardelli Chocolate Launches Chocolatier Program

Saturday, October 11 2014 11:24   Western Travel Buzz
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Ghirardelli Chocolate Company, San Francisco’s premier chocolate manufacturer, announced the launch of the Ghirardelli Chocolatier Program, now open exclusively at their Marketplace, 900 North Point St #52.

This innovative program enhances each guest’s ability to experience this famous chocolate in all five senses through live demonstrations and permanent visuals, giving guests a heightened understanding of Ghirardelli chocolate.

In the new initiative, Bree Smith, lead Ghirardelli chocolatier, will be on site Wednesday through Sunday, from 11 a.m. to 7 p.m., demonstrating the chocolate experience from “bean to bar.”

Each day, additional chocolatiers will create fresh, hand-crafted products in front of guests. The exclusive Ghirardelli Chocolatier products include slabs offered in milk, dark and white chocolate, with a variety of inclusions, from almonds, sea salt cashew, apricot and more;molded bars in the form of the iconic Ghirardelli light bulb sign or a cable car design; and seasonal molds.

“The Ghirardelli Chocolatier Program gives each guest the opportunity to create a unique, one-of-a-kind chocolate bar on-site at Ghirardelli Marketplace,” said Martin Thompson, Ghirardelli president and CEO. “We look forward to expanding the Chocolatier program to our other Ghirardelli Ice Cream & Chocolate Shops in the near future.” For information, visit www.ghirardelli.com.

Incorporated in 1852 and in continuous operation since then, Ghirardelli has the richest heritage of any American chocolate company. During the California Gold rush in the mid-1800s, founder Domingo Ghirardelli shrewdly discovered that the exhausted miners in from the fields were starved for luxuries and needed something to spend their gold dust on. To capitalize on this opportunity, he stocked chocolate delicacies to ensure that they solicited his shop.

Since that time more than 160 years ago, Ghirardelli continues to manufacture and market premium "chocolate delicacies" in the spirit and heritage of its founder. In addition, Ghirardelli is one of the few original and continuously operating businesses in California.