Hawaii’s Island Air Rolls Out New Fleet of Efficient Jet Prop Aircraft

Sunday, July 29 2012 20:24   Western Travel Buzz
Island Air, one of Hawaii's leading regional carriers, has announced a new business model featuring a complete image and brand overhaul. This new brand coincides with the arrival of the airline's new common fleet type, the European ATR, in August 2012.

The comprehensive rebranding touches every aspect of the airline; from an enhanced website to a newly inspired aircraft livery design, including an exciting new logo mark and identity.

hawaii_island_airAlong with the new look, Island Air is upgrading its fleet with ATR42 and ATR72 aircraft. The new aircraft are more fuel efficient, and carry more passengers than the Dash 8 aircraft that are being replaced. ATR is a French-Italian aircraft manufacturer.

"We've been working on our new business model for well over a year and we're delighted to unveil our new look marking our new beginning," said Lesley Kaneshiro, CEO of Island Air. "We will be the first to operate this comfortable ATR72 Jet-Prop aircraft in Hawaii and with additional aircraft delivery on the horizon, we'll be Hawaii's fastest growing inter-island carrier."

For over 30 years Island Air has been a leading regional airline serving both residents of Hawaii as well as inbound tourists alike for all their inter-island travel needs. Island Air is Hawaii's second longest-running carrier.

The changes and additions to Island Air's brand will take place incrementally with the complete rebranding targeted for completion in the fall. For a look at the livery and rebranding, visit the website at
www.islandairgroup.com .

Founded in 1980 to provide scheduled service between Princeville and Honolulu, the airline now offers 352 weekly flights between the islands of O'ahu (Honolulu International Airport), Maui (Kahului Airport and West Maui's Kapalua Airport), Molokai (Ho'olehua Airport), Lana'i (Lana'i City Airport), Kaua'i (Lihue Airport), and the Island of Hawai'i (Kona International Airport).

For reservations, flight information, and free membership in Island Air's Cloud 9 Customer Rewards Program, visit the website.


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