Alaska Airlines Unveils New Customer-Friendly Terminal at Los Angeles

Sunday, April 01 2012 16:15   Western Travel Buzz
Customer-friendly check-in kiosks and bag-check stations are just two of the features travelers will find waiting for them at the new Alaska Airlines "Airport of the Future" at Los Angeles International Airport (LAX).

The new Alaska Airlines terminal opened March 27, 2012 and Alaska's move from Terminal 3 to Terminal 6 offers travelers more convenient access to U.S. Customs and Border Protection checkpoints and to alliance partner Delta Air Lines, located in Terminal 5.

lax_gates_alaskaair"We want Alaska to be the easiest airline to fly on, and our new terminal in Los Angeles furthers our mission to make travel hassle-free and seamless for our customers," said Bill Ayer, Alaska Airlines' chairman and CEO.

"Our new terminal has a friendly and spacious feel, with a state-of the-art check-in process, a shorter walk to the security checkpoint, convenient connections with international flights and access to electrical outlets throughout our gates," he added. "These features should make Alaska's LAX passenger experience one of the best in the country."

Instead of waiting in line at a ticket counter, travelers who haven't already checked in online or with a mobile device can print their boarding passes and pay for checked bags at a self-service kiosk.

Travelers with carry-on luggage can proceed directly to the security checkpoint conveniently located one level above Airport of the Future.

Passengers checking luggage then proceed to a nearby bag-check station, where customer service agents scan customers' boarding passes and attach bag tags. A new conveyor belt system weighs the luggage and moves it automatically through a state-of-the-art security screening system and then on to the aircraft.

According to Seattle-based Alaska Airlines, the innovative Terminal 6 design is expected to reduce average wait times for customers with checked bags from 20 minutes to less than four minutes, as it has in Anchorage and Seattle where the carrier already uses the Airport of the Future design.

Today, more than 70 percent of the airline's customers check in online, on a mobile device or at a kiosk, which are available at nearly all of the 92 airports Alaska serves. Travelers with carry-on luggage only spend just a minute or so checking in.

The 13-month Terminal 6 / LAX construction project was a collaborative effort between Alaska Airlines, Los Angeles World Airports (LAWA) and the Transportation Security Administration.

After breaking ground in February 2011, terminal construction was completed on time at a cost of about $238 million - $33 million under budget. The renovation is part of L.A.'s $4.1 billion investment in modernizing LAX.

Other features of the renovated Terminal 6 include a new Board Room lounge, electrical outlets at half the seats in spacious gate areas, a central service counter, and gate information displays.

The construction project also incorporated many sustainable building practices in accordance with Leadership in Energy and Environmental Design (LEED) certification by the U.S. Green Building Council.

The airline's Board Room was LEED-designed with numerous energy-efficient and environmental features, including low-flow water fixtures that reduce consumption 30 percent compared to traditional fixtures, energy-efficient lighting systems and Energy Star-certified appliances.

"This is an important milestone in the continuing modernization of LAX," LAWA Executive Director Gina Marie Lindsey said. "The partnership with Alaska Airlines has enabled significant improvements in customer service and convenience for the traveler."

For more information, visit Alaska Airlines Web site at .


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