Virgin America begins Dallas-Fort Worth from Los Angeles, San Francisco

Monday, December 06 2010 07:25   Western Travel Buzz
Virgin America, the California-based domestic airline, started San Francisco (SFO) service to Dallas-ForthWorth International Airport (DFW) today, Dec. 6, marking its second West Coast connection to the heart of Texas in less than a week.

On Dec. 1, 2010 the airline commenced services to DWF from Los Angeles International (LAX).

Virvin America celebrated the launch of its new upscale, low fare service to Dallas-Fort Worth International Airport (DFW) - the 12th airport in its growing network and first mid-continent destination.

Known for its stylish design and innovative amenities, Virgin America is injecting new airline competition into DFW, with daily nonstop flights between DFW and Los Angeles International Airport (LAX) and daily nonstop flights between DFW and San Francisco International Airport (SFO).

The airline marked its inaugural LAX-DFW flight with a Texas-sized welcome for its first guests on the DFW tarmac.Virgin America's Lone Star Launch Party turned the Dallas Opera on its head for a good cause, with a secret musical performance by the legendary 10-time Grammy award winner - Willie Nelson.

For its Texas launch, Virgin America teamed up with Stand Up to Cancer (SU2C) via the "Stand Up Dallas-Fort Worth" digital campaign, which urged flyers in its newest market to stand up for a good time and a good cause by tapping their social networks. Those who tapped the largest network of donors to give to SU2C's groundbreaking cancer research funds scored a spot at the launch party and the airline matched donations dollar for dollar.

Virgin Group Founder Sir Richard Branson opened the Winspear Opera House to fellow rabble-rousers and do-gooders for an once-in-a-lifetime launch party and performance: a private show with Willie Nelson & Family.

"With touch-screen entertainment offering live TV, movies and hundreds of entertainment choices and new aircraft that look like nothing else in the skies, we think our service will be a breath of fresh air for Dallas-Fort Worth travelers," said Virgin America President and CEO David Cush. "Before today, flyers along the routes had very little choice. A little healthy competition is always a good thing - and we hope our flights can bring some style and fun back to flying."

The first Virgin America Airbus A320 aircraft received a red carpet welcome with a Virgin twist - an Eddy Deen & Company BBQ on the arrival tarmac with Dallas Mayor Tom Leppert, DFW CEO Jeff Fegan and Virgin Group Founder Sir Richard Branson.

The flight also enjoyed a uniquely Fort Worth receiving line with "heavy-hitters" from the Fort Worth longhorn herd welcoming the airline known for service that is very different from the typical domestic airline "cattle car."

Virgin America offers outstanding guest service and beautifully designed cabins with a host of high-tech amenities and entertainment choices at every seat. The airline's Red touch-screen entertainment platform offers 30 films, live TV, Google maps, videogames, seat-to-seat chat, music videos, a 3000 MP3 catalog (and the ability to build a custom play-list in-flight), a first-of-its-kind digital Shop section and an on-demand menu - so guests can order a cocktail or meal right from their seatback any time during a flight.

As SU2C's Official Domestic Airline partner, Virgin America has pledged to support SU2C's mission by driving awareness and funding for lifesaving cancer research.

On Virgin America, travelers can join the SU2C movement at 35,000 feet via the Red platform. Travelers can visit Red's Shop section, choose a donation, swipe a credit card and join the fight to bring an end to cancer - right from their seat.

Virgin America continues to experience significant growth with the addition of four destinations in 2010.

In July 2010, the airline placed one of the year's single largest aircraft orders at the Farnborough International Airshow - announcing plans to order up to 60 new aircraft. The airline's fleet is projected to grow by two-thirds by the end of 2011 and will triple in size by 2016.

Since its 2007 launch, Virgin America has created 1,700 new jobs and welcomed more than 10 million guests. Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Toronto, Orlando, Dallas-Fort Worth, Los Cabos (starting Dec. 16, 2010) and Cancun (starting Jan. 19, 2011).

Virgin America is a U.S.-controlled and operated airline and is an entirely separate company from Virgin Atlantic. Sir Richard Branson's Virgin Group is a minority share investor in Virgin America.


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