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Feb 17th
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Home Travel Western Travel Buzz California-Based Virgin America Takes In-Flight Food, Wine Pairings to New Heights

California-Based Virgin America Takes In-Flight Food, Wine Pairings to New Heights

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Who says airline food has to be bad? Not California-based Virgin America, which has unveiled a new in-flight wine and food menu for First Class passengers.

The new wine selection was designed exclusively for the airline by world-renowned wine expert Gary Vaynerchuk and will roll out over the course of 2010 - the first two starting in May.

In addition to an expanded range of premium wine options, Virgin America has expanded its onboard menu for summer to include a number of fresh, seasonal menu items.

Gary Vaynerchuk's accessible, entertaining Wine Library TV will also make its debut this month on the airline's Red in-flight entertainment system. This summer, Virgin America is also planning an in-flight wine-tasting with Vaynerchuk in the First Class cabin.

"As the only airline based in California, we pride ourselves on our fresh approach to the in-flight menu and we're excited to partner with world-renowned wine expert Gary Vaynerchuk to take our summer food and wine menu to new heights," said Porter Gale, Vice President of Marketing at Virgin America.

"In addition to a new range of premium wines and new menu items, our flyers will also be able to stay up-to-date on the latest wine trends, with Gary's informative and accessible Wine Library TV episodes available on the Red platform," Gale added.

The very first selections by Vaynerchuk making their debut in the First Class cabin on all Virgin America flights in May are Turnbull Sauvignon Blanc 2008, and Arrowood 2002 Sonoma County Merlot.

Vaynerchuk is recognized internationally as a premier wine expert. Vaynerchuk was named "Innovator of the Year" by Wine Enthusiast magazine and also joined other industry influencers on Decanter magazine's "Power List." Vaynerchuk's Wine Library website, blog and Wine Library TV have become go-to resources for everyone - whether they are just curious about wine or are wine connoisseurs themselves.

"Virgin America has been very successful in bringing a quality dining experience back to air travel with personalized service delivered via tray and in-flight menus that focus on fresh, seasonal ingredients in keeping with the carrier's California roots," said Gary Vaynerchuk. "Wine is meant to be enjoyed in a variety of settings and I'm thrilled to be working with Virgin America to give travelers a more varied, upscale food and wine experience at 35,000 feet."